During November 2009, over 150 participants at the Davidson Recruitment 2^nd Professional Services Forum “Winning Business By Referral” were invited to complete a survey created by Vue Consulting.

The Forum itself had focused on how Professional Services advisers could learn more about this critical business development area from various referral experts.  The panel included Chris Noble (Partner, Deloitte), Andrew Cheetham (Partner, Cooper Grace Ward) and David King (Managing Director, Vue Consulting).

The survey focused on Client and Business Referrals – the act of an existing client or third-party business referring new clients to your business.  It was designed to provide industry benchmarks and to uncover why many Service Professionals struggle with referral success.

Reponses were received from 96 participants and Vue Consulting has examined the results in its White Paper - "Winning Business by Referral - A survey of Professional Services Advisers".  Particularly relevant for Accounting and Legal professionals, this paper summarises the survey results and propose some practical action Service Professionals could undertake as a result.

The survey results are available for FREE download from Vue Consulting's website, www.vueconsulting.com.au.